With the CBD industry experiencing unprecedented growth, consumers often find themselves confused and overwhelmed by the vast variety of products available on shelves and online, however one brand in particular has solidified its position as a market leader, due not only to the undeniable quality of the products themselves, but also to the keen understanding and deployment of effective marketing tactics exhibited by its founder.
When we look at key players in the legal cannabis and CBD space, we can clearly see that a new consensus—backed by an overwhelming degree of leading authorities—is forming around the marketing genius of Internet tycoon Dan Bilzerian’s brainchild Ignite International.
From Maxim to Men’s Book to Daily Front Row to Yahoo, the underlying mechanics of Ignite’s blistering rise to success have recently come to light.
As these publications have mutually observed (which previously had been drowned by noise made by the tabloids), Bilzerian’s larger than life shock-value persona was wittingly created, shaped and refined to consistently pull the triggers of the American populace, leaving both Bilzerian’s name as well as the brands he was synonymous with (Ignite) trending in the news on a recurring basis.
And while the superior quality of its products has become a new market standard, Ignite is undeniably becoming one of the most profitable companies in this space thanks to Bilzerian´s midas-like marketing dexterity.
When you look at this phenomenon through a marketing lens, it is clear that Bilzerian knows how to pull the heartstrings of mainstream America.
Perhaps second only to President Donald Trump himself, Bilzerian’s given the public a non-stop saga of entertainment through which consuming Bilzerian’s message (and by extension his products) becomes downright addictive.